All of the most socially savvy brands are now curating the plethora of social content they have in to one social media hub. These social hubs are a place to host aggregated content, generated from all channels, in one central place. Social media hubs are a great way of bringing social content back into a brand’s main website, and are an effective way to engage with, and reward, an audience. Social hubs keep a brand’s site fresh with current and relevant content.
Here are 6 of the best social hubs:
Deutsche Bundesbank, the federal bank of Germany, gathers the latest social media content from X (formerly Twitter), Instagram, Facebook, YouTube, Flickr, and LinkedIn. The social media hub is displayed with a stunning wall layout on the News page. The social hub is a one-stop destination for all the social media content of the organisation.
All the posts are automatically stored with Flockler making it effortless for the bank's marketing team to keep the wall fresh with content.
With Flockler, brands can gather and display social media feeds from multiple sources in one place. Here's the list of supported social media channels and content types.
If snowboards, skateboards, or surfboards are your passion, you've likely heard of GoPro and their gears to capture breathtaking images and videos in extreme conditions. The social media hub of GoPro gathers the videos and images submitted by their community of customers. The photos and images are published on GoPro's social media channels with the hashtag #GoProAwards and embedded on the GoPro Awards page.
User-generated content campaigns like #GoProAwards increase the reach and awareness on social media channels and add social proof to e-commerce sites.
Feyenoord, one of the most well-known teams in the Dutch Football league, displays a social media hub on its homepage with content aggregated from the team, players, media, and fans.
Sports teams and their fans are active on social media channels – sports sparks emotions before and after the match days. With a social media feed embedded on the website, sports teams can increase time spent on site and drive ticket sales.
Waterloo Catholic District School Board
If sports teams are active on social media channels, so are schools too. The social hub of the Waterloo Catholic District School Board is an excellent example of a vibrant social media feed embedded on a website.
Schools have multiple stakeholders to serve with content, and a social media hub can be a perfect way of keeping everyone up-to-date. For more inspiration, check eight examples of schools and social media feeds on websites.
Explore France promotes France's travel industry, and one of their latest social media campaigns with a social hub gathers content from travel destinations, hotels, restaurants, tour operators, and more. The hashtag campaign #JeRedécouvrelaFrance and the colourful Instagram feed on the website increases the time spent on site and encourages visitors to learn more about France as a travel destination. It's a perfect example of multiple organisations creating a joint social media campaign to increase reach and awareness.
Travel brands use social media and user-generated content to add social proof to their websites and digital services. Adding a social media feed of inspiring photos from your brand and travellers keeps your website fresh and adds authentic content to your service.
For inspiration, check four examples of how travel brands use user-generated content for marketing.
Gruppo Italiano Vini
Gruppo Italiano Vini has got 15 well-known wine cellars in Italy, producing some of the world's finest wines. You can shop their wines in more than 80 countries, and their wines have won awards from top international wine experts and guides.
A social media hub of Gruppo Italiano Vini gathers the news and social media content of wineries in one place. A social media wall embedded on the homepage increases time spent on site, drives traffic to social media channels, and builds engagement (likes and comments) on their social channels.