The health and wellness industry is growing rapidly. According to Precedence Research, it is expected to be valued at USD 9,245.8 billion by 2033. With more products in the market resembling peas in a pod, it won't be easy to stand out and attract potential customers.
And that's where influencer marketing can help you. In fact, 4 out of 5 health and wellness enthusiasts buy from brands recommended by influencers, according to Sortlist. This means with the right health and wellness influencers, you can broaden your reach, gain their trust, stand out in the market and get more sales. But finding the right influencer isn't always easy. But don't worry because we are here to help.
Here's a list of the top health and wellness influencers in 2024 you can join hands with to promote your brand. We also walk you through steps to pick the right influencer and give examples of successful partnerships.
Let's begin.
15 best health and wellness influencers in 2024
Here are the 15 best health and wellness influencers you can partner with in 2024 to promote your brand:
1. Rebecca Louise
As an advocate of holistic health, she stresses the importance of a sound mind and body through her content. She shares workout tutorials, motivational content and life updates through her social media. Here's a popular workout video from her for a tight core and a snatched waist:
Embed: https://youtu.be/SKVyXM3bQoA?si=1QGDRo8qsx7TV6zD
2. Katie Wells
Katie Wells, popularly known as the 'Wellness Mama' is a health and wellness influencer and host of 'The Wellness Mama' podcast. She has over 250K followers on Instagram and 21.7K YouTube subscribers. She's among the 100 most influential people in the health and wellness industry.
Katie is a mother of 6 and shares parenting tips, healthy recipes, beauty routines, natural remedies, self-improvement content and travel experiences. Here's a peek into her discussion on Human Design with Barbara Ditlow on her podcast:
Embed: https://www.instagram.com/wellnessmama/reel/C87nCampqJ3/?hl=en
3. Randa Carrabba
A popular health influencer, Randa Carrabba's expertise lies at the intersection of health and wealth. She has amassed around 115K followers on Instagram by sharing content about making money and staying fit.
Randa loves everything pink and sparkly, which is seen in every corner of her Instagram and website. She is the founder of an online fitness training program called Powher Fit, which offers resistance training tutorials and nutritional advice for women to be their best selves. She uses her Instagram handle to create awareness and drive people to her fitness program. Here's one such video from Instagram:
Embed: https://www.instagram.com/randacarrabba/reel/C9JPKY1OQPJ/?hl=en
4. Deepak Chopra
Deepak Chopra is an Indian-American author and a notable health and wellness influencer specializing in alternative medicine. He has a whopping 3M followers on Instagram and 663K subscribers on YouTube.
He has authored books such as 'The Seven Spiritual Laws of Success,' 'Quantum Healing,' and 'Perfect Health.'
He talks about health and wellness tips, mindfulness, spirituality, personal reflections, his books and collaborations on social media. Here's a post from Deepak's #AskDeepak series on Instagram, where he talks about the effect of Chakra energy on our body:
Embed: https://www.instagram.com/deepakchopra/reel/C9DiqfZycIa/
5. Dr. Julie Smith
Dr. Julie Smith is a prominent clinical psychologist and mental health influencer with over 2M Instagram followers. She is best known for her book, 'Why Has Nobody Told Me This Before?' in which she offers practical tips for tackling mental health challenges.
These days, Julie offers evidence-based tips to overcome mental health issues like anxiety, overthinking, trauma, attachment issues and depression through Instagram. Here's one of her Instagram reels on dealing with anxiety in relationships:
Embed: https://www.instagram.com/drjulie/reel/C7ejIHKsI_3/?hl=en
6. Allie Hiller
Allie Hiller is a preschool teacher turned health and wellness influencer with 52.9K Instagram followers. She started her fitness journey to manage her celiac disease. Later she began sharing knowledge about the disease and ways to manage it through her social channels.
These days, Allie shares content about multiple realms, from health and nutrition to motherhood, travel and fashion. Here's a workout video she shared on Instagram:
Embed: https://www.instagram.com/reel/C7EjlHeODdy/?igsh=bjZ6cXZrNG5uYXV3
7. Alex
Alex, also known as @strengthandsalad, is a naturopathic nutritionist and famous nutrition influencer with 24.3K followers on Instagram. She specializes in gut health and shares tips, recipes and routines to promote gut health. She also runs a newsletter, 'Strength and Salad,' where she offers consultations in addition to recipes and routines.
As a new mom, she has documented her pregnancy journey on Instagram and has started posting content around parenting and motherhood. Here's one of Alex's gut-friendly recipes - egg kimchi salad:
Embed: https://www.instagram.com/strengthandsalad/reel/C8eiszYqr24/
8. Sam Tahan
Sam Tahan is a California-based nutritionist and wellness influencer with 58.1K followers on Instagram. According to Sam, the key to good health is to identify what nutrition our body needs by analyzing our gut, lifestyle and hormonal health.
She founded 'The Well Society' to support this cause and offer tailored nutrition plans to her clients. Through her blog, she shares recipes and tips for wellness. On social media, she shares her recipes, travel experiences and life updates.
Here's an Instagram reel where she shares the benefits of consuming olive oil daily:
Embed: https://www.instagram.com/sam.tahan/reel/C8LNbB8vmuE/
9. Juli Bauer Roth
Juli Bauer Roth is a blogger and health and wellness influencer with 377K followers on Instagram. As a paleo diet advocate, one who prefers wholesome foods to processed ones, she shares paleo recipes and lifestyle tips on her blog, 'PaleOMG.com'. She also offers tailored workout programs and recipes for women through her app by the same name.
Besides paleo recipes and workouts, Juli shares content about her life, including the books she reads, her travels, and her time with her daughter. Here's a 'What I eat in a day' video from her Instagram handle:
Embed: https://www.instagram.com/paleomg/reel/C8F7S3KMcxE/?hl=en
10. Alie Bennett
Alie Bennett is a health influencer best known for her 'treadmill strut' workouts. Treadmill strut workouts involve walking on a treadmill while the speed increases by .1/hour every time a song changes. As an advocate of holistic health, Alie's workouts are more about moving the body than burning calories or achieving a certain weight.
She has over 278K followers on Instagram and posts workout tutorials, travel and life updates and food recipes. Allison brings in identity as a member of the LGBTQ+ community through her videos like this one:
Embed: https://www.instagram.com/alliehbennett/reel/C7rqUlCOp_d/?hl=en
11. Jolene Hart
Jolene Hart is a best-selling author and health and wellness coach with 15K followers on Instagram. She is best known for her book series 'Eat Pretty', in which she shares recipes and lists of wholesome foods for better skin. This book series is based on the idea that 'you are what you eat' and the connection between good food and skin health.
She posts health and lifestyle content on Instagram, like wellness tips, home maintenance tips, client stories, book excerpts, life updates and healthy recipes. Here's an Instagram reel where she talks about research on the impact of diet on skin health:
Embed: https://www.instagram.com/jolenehart/reel/C719UanAAzm/?hl=en
12. David James Seed
David James Seed is a UK-based wellness cum fashion influencer with 51.5K subscribers on Youtube and 33.4K followers on Instagram. He is the co-founder of In.Flux, a clothing brand known for sustainable outdoor wear. He also runs a community, In.Flux Experience, for teams interested in unwinding and bonding through techniques like yoga and cold water immersion.
As a wellness expert, David's content revolves around mental health, cold water therapy, running and breathing. He also posts life, travel and brand updates through his social channels. Here's an Instagram video where he shares his experience skinny dipping:
Embed: https://www.instagram.com/davidjamesseed/reel/C9Mlg8mKQZK/?hl=en
13. Becca Watson
Becca Watson is a Scottish lifestyle and wellness influencer with 277K YouTube subscribers and 25.9K Instagram followers. She is best known for her 'morning routine' series on YouTube. Becca is all about living a slow, productive and fulfilling life and conveys this message through her content.
Besides routine videos, she shares gym tutorials, recipes, productivity hacks, travel updates and self-care practices on social media. Here's one of Becca's popular morning routine videos:
Embed: https://youtu.be/V6Irin23Brc?si=ajnznXZyC4zz_U0y
14. Victoria Niamh
Victoria Niamh is a confidence coach and wellness influencer with 156K Instagram followers. She documents her anorexia and depression recovery journey on social media and promotes self-acceptance. She is also the founder of 'The Glow Up Project', a community built to encourage women to glow up through self-love and acceptance.
Victoria gives a peek into her fulfilling life through her Instagram and shares content about her life, travel, wellness, self-love and self-care. Here's an Instagram reel where she talks about how to accept the way one looks:
Embed: https://www.instagram.com/victorianiamh/p/C8ulJL7I4hB/?img_index=4
15. Luke Coutinho
Luke Coutinho is an Indian health and wellness expert with 584K Instagram followers. As a holistic health advocate, Luke stresses on the importance of healthy eating habits, regular exercise and good mental well-being through his content. He offers programs for people struggling with lifestyle diseases to lead a healthy and fulfilling life tailored to their needs and concerns.
On Instagram, he regularly posts content on mindfulness, yoga, sustainable practices, and wellness tips. Here's an exercise Luke shared on Instagram to combat the feeling of helplessness and lethargy:
Embed: https://www.instagram.com/luke_coutinho/p/C9rCdT_IZxG/
How to find the best health and wellness influencer for your brand?
For the best influencer marketing results, you need to partner with influencers who can drive the right traffic to your website. Here's how you can find the best health and wellness influencer for your brand:
1. Zero in on their content to ensure brand alignment
Health and wellness influencers range from health experts to spiritual and mindfulness influencers. The right influencer for your brand is the one who aligns with your brand values and creates the type of content you prefer on the platforms of your choice. Here are some tips to ensure an influencer is right for you:
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Check their content quality: If you notice that an influencer's content gets better with time and is well received by their audience, it is an assurance of quality.
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Identify their niches: Most health and wellness influencers create content around multiple niches that often overlap. For example, Jolene Hart is a health and wellness influencer who posts about health, travel, lifestyle and books.
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Look into past results: They are a good choice if they've partnered with similar brands like yours and delivered satisfactory results before.
2. Pay attention to the performance metrics to predict results
One of the straightforward ways to determine how your sponsored content will perform is to analyze the performance metrics of the influencer's social media accounts. Here are the essential metrics you should track:
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Engagement rate: The engagement rate is the total of the number of likes, comments and shares against the number of followers. This metric shows how your audience will interact with your collaboration posts.
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Impressions: Impressions refer to the total number of times a post gets displayed on your audience's feed. This metric gives you an idea of how often your target audience will likely see your post.
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Reach: Reach is the number of unique viewers reached through your content. It helps you figure out the number of new users you'll be able to reach through the post.
3. Conduct a follower audit to validate their authenticity
Around 43% of the influencers on Instagram were involved in fraud, according to a 2023 report by Statista. This means many influencers are engaged in fraudulent activities like generating fake followers and engagement. Thus, it is very important to ensure the influencers you choose for your brand are authentic. Here are some of the ways to know if an influencer is authentic:
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Pay attention to the follower-to-following ratio: If the ratio is almost equal, chances are that their followers are gained through fraud like follow for follow.
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Look into their follower-to-engagement ratio: If the engagement rate is low compared to their number of followers, it's usually a sign of fake followers.
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Check if the account is new or old. If you spot a new account with a large number of followers, there's a higher chance it has fake followers.
When Health and Wellness Marketing is done well
Here are examples of the best health and wellness influencer marketing campaigns you can take inspiration from:
1. Whoop
Whoop, a well-known brand in the fitness wearable market, leverages influencer marketing to gain more visibility and build brand credibility. They partner with health and wellness influencers to create content that weaves their product into the narrative. This includes UGC videos like testimonials, product reviews, day-in-my-life, and workout videos.
Why it works: Whoop's success lies behind its careful selection criteria for influencers. It looks beyond metrics and picks influencers who are perfectly aligned with its brand values. Some of the partners include big shots in the sports industry, like Cristiano Ronaldo, Michael Phelps and LeBron James.
Embed: https://www.instagram.com/reel/C7EjlHeODdy/?igsh=bjZ6cXZrNG5uYXV3
2.BetterHelp
If you are into wellness content, it's hard to miss BetterHelp's sponsored videos. BetterHelp, the mental health platform, partners with health and wellness influencers as well as complementary influencers to promote their brand on Instagram, Facebook and YouTube. These influencers mostly plug the promotions in the first few minutes and explicitly mention BetterHelp's sponsorship.
Why it works: BetterHelp works with a large number of influencers from different complementary niches. They give their partners the liberty to pick a benefit or feature that aligns with their niche. This helps the brand identify and test new verticals at no additional costs.
Embed: https://www.instagram.com/reel/C7R5xzYIZ1s/?igsh=MXZhMWtwZDM3azdxZQ%3D%3D
FAQs
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Who is a health and wellness influencer?
A health and wellness influencer is an influencer who shares content about leading a healthy and holistic life. They often share wellness tips, techniques, routines, healthy recipes, product recommendations and workouts for a fulfilling life. Some types of health and wellness influencers include mental health influencers, fitness influencers, nutrition influencers, yoga influencers and healthcare influencers.
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Who are the top 5 health and wellness influencers?
Here are 5 most popular health and wellness influencers:
- Rebecca Louise
- Katie Wells
- Randa Carrabba
- Deepak Chopra
- Dr. Julie Smith
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How to pick the right health and wellness influencer?
Here are the steps you should follow to find the right health and wellness influencer for your brand:
- Zero in on the influencer's content to ensure brand alignment
- Pay attention to their engagement metrics to predict results
- Conduct a follower audit to validate their authenticity
Get better influencer marketing results with custom feeds
Before we wind up, here's one insider tip to get better influencer marketing results: Pull influencer collaboration posts from social channels of your choice to create a custom feed and embed it on your website. Why? To build social proof, drive website visitors to these campaigns and nudge them to buy from you.
