How to add a social media feed to your website

A social media feed on the GoPro website

An inspirational social media feed on your website increases time spent on site and builds engagement for your branded accounts. Also, it can help potential customers view your products in a real-life context and discover how they are used by others like them. Displaying 'social proof' from peers on a product page increases sales.

To take the full advantage of those benefits, here’s a step-by-step guide on how to add a social media feed to your website:

  1. Add social media sources
  2. Copy & paste an embed code on any website
  3. Moderate

1. Add social media sources


Here's how you can create a social media feed on Flockler:

Repeat this process to combine multiple hashtag or social media account feeds and display them in one place. 

2. Copy & paste an embed code on any website

You can find your embed code by navigating to the ‘Display’ tab after logging in. Select from four different layout options and place the embed code to your website. 

Choose an embed layout on the Flockler app

You can embed Flockler on any website and digital service. Here are tutorials for some of the most common website builders and e-commerce platforms:

You can create unlimited layouts with Flockler. Each layout you can customize with Flockler’s easy-to-use tools: hide elements, add brand colours, change language, etc. 

Custom social media feed colours and elements

Here’s how New Zealand Cricket team has customized their social media wall:

A social media wall for New Zealand Cricket team

3. Moderate

When adding social media sources to Flockler, you’ll be in full control whether social media posts show on your website automatically or if you review each piece of content.

Social media moderation on the Flockler app

Even if your social media feeds are displaying content automatically on your website, you can always hide unwanted or inappropriate content from your social wall. Click the ‘Hide’ icon on the right:

There’s also an option to block content posted by a specific user or content mentioning certain keywords. You can set up blocked usernames and keywords by navigating to ‘Automated Feeds’ after login.

Social media feed examples

One of the most typical questions for our customer success team: "Do you have examples of how others are doing this?". And yes, we have. There are thousands of beautiful social media feeds on websites, and here are some of our favourites: website with a social media feed of Instagram images

Paris is often highlighted as one of the most romantic cities globally, 4807-meter Mont Blanc and Chamonix are the sceneries of the first Winter Olympics, and the French Riviera is one of the top destinations in Europe for a beach holiday. France is arguably one of the most beautiful countries in Europe.

The social media feed curated by the marketing team highlights the variety of holiday destinations in France. The colourful social media wall gathers Instagram images and Facebook, and it encourages travel and tourism organisations all over the country to share their best content with the hashtag #JeRedécouvreLaFrance.



Sometimes all you need are just images and videos from Instagram, and you can hide the captions texts.

An Instagram feed by Sohome is an excellent example – the carousel embedded on their website highlights happy customers who've enjoyed using Sohome's products to decorate their home. 

Duncan Hamilton ROFGO

An Instagram feed on Duncan Hamilton ROFGO website

If you've been part of a website development project, you are aware that a lot of time is spent prioritising the homepage elements. A social media feed with a carousel layout might be the perfect choice for your homepage.

You can find one of the stunning examples of a carousel on the Duncan Hamilton ROFGO website on the homepage. The elegant social media feed embedded on their homepage fits seamlessly to the website's look & feel and boosts the luxurious brand image.

With Flockler, you can gather and display social media feeds from your favourite channels. See the full list of supported content types and sources

Flockler helps marketers like you to create social media feeds and display user-generated content on any digital service. Keep your audience engaged and drive sales.

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