How to add a social media feed on your website

A social media feed on the GoPro website

An inspirational social wall on your website helps potential customers to view your products in a real-life context and discover how they are used by others like them. Displaying a social media feed and 'social proof' from peers on a product page increases conversion rates and dwell time on your site.

Here’s a step-by-step guide on how to add social media feeds on your website:

  1. Add content and social media feeds
  2. Copy & paste an embed code on any website
  3. Moderate

1. Add content and social media feeds

Here's how you can create a social media feed on Flockler:

  • Click 'Automated Feeds' after logging in
  • Select a social media channel; Twitter, Instagram, YouTube,  Facebook, LinkedIn, or Pinterest. 
  • Connect your social media account
  • Add all the hashtags or usernames you’d like to display on your social media feed

You can combine multiple hashtag or social media account feeds and display them in one place. Here's a list of supported social media channels and content types.

2. Copy & paste an embed code on any website

You can find your embed code by clicking ‘Display’ after logging in. Select from four different layout options and place the embed code to your website. 

Choose an embed layout on the Flockler app

One of the most typical questions in our live support chat: "Do you have examples of other brands displaying a social media feed on their website?"

And yes, we have. There are hundreds of beautiful social media feeds on websites, and here are some of our favourites: website with a social media feed of Instagram images

Paris is often highlighted as one of the most romantic cities globally, 4807-meter Mont Blanc and Chamonix are the sceneries of the first Winter Olympics, and the French Riviera is one of the top destinations in Europe for a beach holiday. France is arguably one of the most beautiful countries in Europe.

The social media feed curated by the Explore France marketing team highlights the variety of holiday destinations in France. The colourful social media wall gathers Instagram images and Facebook, and it encourages travel and tourism organisations all over the country to share their best content with the hashtag #JeRedécouvreLaFrance.


A grid on Instagram images embedded on the Vivadogs website

Sometimes all you need are just images and videos from Instagram, and you can hide the captions texts.

An Instagram feed by Vivadogs is an excellent example – the grid embedded on their website highlights happy customers who've just opened their monthly box of Halloween themed toys and healthy nutrition.

Duncan Hamilton ROFGO

An Instagram feed on Duncan Hamilton ROFGO website

If you've been part of a website development project, you are aware that a lot of time is spent prioritising the homepage elements. A social media feed with a carousel layout might be the perfect choice for your homepage.

You can find one of the stunning examples of a carousel on the Duncan Hamilton ROFGO website on the homepage. The elegant social media feed embedded on their homepage fits seamlessly to the website's look & feel and boosts the luxurious brand image.

3. Moderate

Even if your social media feeds are displaying content automatically on your website, you can always hide unwanted or inappropriate content from your social wall. Click the ‘Hide’ icon on the right:

There’s also an option to block content posted by a specific user or content mentioning certain keywords. You can set up blocked usernames and keywords by navigating to ‘Automated Feeds’ after login.

How to inspire customers to create and share user-generated content?

Most companies already have engaged customers sharing content mentioning a branded hashtag or the brand’s username but, if you don’t, here’s how you should get started:

  • Ask your customers to give feedback and share product ideas and experiences with a specific hashtag. Add call-to-action to your website, but also to all marketing materials such as posters, leaflets, emails, etc.
  • Use social media aggregator tools like Flockler to gather, analyse, and measure the most popular content and to identify who are the most engaged and influential users sharing the content.
  • Reward the best ones with an add-on to your current product or provide them with something extra like a coupon to purchase your services at a discount.
  • Amplify the most popular content by sharing, commenting, and liking it, displaying it on your site and measuring which pieces of content are resonating with your target audience and customers.

For more inspiration, check our case studies.

With Flockler, you can gather and display social media feeds from your favourite channels. See the full list of supported content types and sources

Flockler helps marketers like you to create social media feeds and display user-generated content on any digital service increasing dwell time and drive conversions.

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