How to add a social media feed on your website

Social media feed displayed on Turracher Höhe site

An inspirational social wall on your website helps potential customers to view your products in a real-life context and discover how they are used by others like them. Displaying a social media feed and 'social proof' from peers on a product page increases conversion rates and dwell time on your site.

Here’s a step-by-step guide on how to add social media feeds on your website:

  1. Add content and social media feeds
  2. Copy & paste an embed code on any website
  3. Moderate

1. Add content and social media feeds

Here's how you can create a social media feed on Flockler:

  • Click 'Automated Feeds' after login
  • Select a channel; Twitter, Instagram, YouTube,  Facebook, LinkedIn, or Pinterest
  • Connect your social media account
  • Add all the hashtags or usernames you’d like to display on your social wall

You can combine multiple hashtag or social media account feeds and display them in one place. Here a list of supported social media channels and content types.

2. Copy & paste an embed code on any website

You can find your embed code by clicking ‘Display’ after login. Select from four different layout options and share the embed code or URL with your favourite developer. 

Display styles of social media feeds: Wall, Grid, Carousel, and Slideshow

Here’s an example how a social media feed looks on a website:

Interact content hub brings together the latest golf news, product updates and videos. The hub increases the time spent on TaylorMade's site and drives traffic to both newsletter sign up and product pages.

Campari's Instagram feed displayed in a grid layout

Campari displays their social media feed in a grid layout. With Grid layout, the size of each post is fixed to a certain ratio to keep the look & feel nice and clean.

A carousel of Instagram images displayed on Duncan Hamilton ROFGO website

Duncan Hamilton ROGFO displays their Instagram feed with a Carousel layout. The key advantage of the carousel is that it doesn't take too much space on your homepage or product page.

A slideshow of Instagram images at FIFA Museum Zürich

FIFA Museum has set up a slideshow for digital screens. The slideshow displays their latest social media posts and visitor comments to engage museum visitors to share their experience too.

3. Moderate

Even if your social media feeds are displaying content automatically on your website, you can always hide unwanted or inappropriate content from your social wall. Click the ‘Hide’ icon on the right:

There’s also an option to block content posted by a specific user or content mentioning certain keywords. You can set up blocked usernames and keywords by navigating to ‘Automated Feeds’ after login.

How to inspire customers to create and share user-generated content?

Most companies already have engaged customers sharing content mentioning a branded hashtag or the brand’s username but, if you don’t, here’s how you should get started:

  • Ask your customers to give feedback and share product ideas and experiences with a specific hashtag. Add call-to-action to your website, but also to all marketing materials such as posters, leaflets, emails, etc.
  • Use social media aggregator tools like Flockler to gather, analyse, and measure the most popular content and to identify who are the most engaged and influential users sharing the content.
  • Reward the best ones with an add-on to your current product or provide them with something extra like a coupon to purchase your services at a discount.
  • Amplify the most popular content by sharing, commenting, and liking it, displaying it on your site and measuring which pieces of content are resonating with your target audience and customers. For inspiration, see how Planet Fitness is doing it.

For more inspiration, check three ways to add user-generated content to your ecommerce site.

With Flockler, you can gather and display social media feeds from your favourite channels. See the full list of supported content types and sources

Flockler helps marketers like you to create social media feeds and display user-generated content on any digital service increasing dwell time and drive conversions.

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