When the quest is to become a memorable brand for your audience, winning them with authentic and dynamic content goes the extra mile beyond any planned social media strategy. One of the best ways to invest in 'authentic and dynamic' content is exploring the opportunities buried in live marketing and real-time marketing.

Speaking of live content, Twitter offers a range of features for making the live experience more dynamic. Utilizing a branded hashtag can further engage the audience by fostering community and encouraging participation. This makes Twitter live feeds more meaningful to embed in your websites and event screens.

Read more to learn about how you can use Twitter live feeds to establish trust and credibility with your target group to boost sales and awareness.

What is a Twitter live feed?

A Twitter live feed is a real-time display of selected Twitter posts embedded on websites or other digital screens for marketing and interactive purposes. Twitter's live feed is auto-updating and brings a visual marketing factor that helps in product marketing and enhancing engagement.

Twitter live feeds are easily customizable as per your goal. Businesses can use them to highlight:

• Hashtag campaigns to establish a brand community

• User-generated content for authenticity and credibility

• Social proof for impacting customer thinking

• Interactive content in events for engagement

How useful are live streaming and live marketing for your brand

Live marketing directly impacts brand growth. This is because live content feels more authentic and transparent compared to pre-recorded videos. It helps your brand stand out in a crowded digital space and create a memorable experience for your customers

Live marketing majorly includes virtual live events or live streaming focusing on face-to-face interactions and real-time customer experiences. It helps you enhance your customer relationship by answering questions, addressing concerns, and building relationships with viewers as they happen.

Both event marketing and live streaming are trending in marketing.

One of the advantages of live-streaming from a business’s POV is that it often requires minimal production costs compared to polished videos. By 2023, there were approximately 158.2 million livestream viewers in the United States, expected to reach 164.6 million by 2026. This trend points toward a rising audience favorable to live-streaming content.

With live events, you are most likely to attract new audiences who are interested. The average online conversion rate for live events marketing is recorded at 12.6% with the maximum being as high as 46.35%. This could be the reason why about 73% of marketers are increasing their budgets for live events.

Twitter live feed helps you showcase meaningful Twitter live streaming and live events on your websites and events screens. You can also display tweets to create interactive experiences and boost participation.

Benefits of embedding Twitter Live Feed

Embedding Twitter live feeds and displaying tweets at websites and events helps businesses to:

1. Display authentic content dynamically

When a business is on any social media platform, its content revolves around the product and its customers. Your Twitter business account consists of hashtag campaigns, user-generated content, social proofs, and product launch posts, and bringing these posts to your website will also bring buzz (community) around it.

This authentic content helps present your brand in a more relatable and genuine light. A live Twitter wall is not only for websites but for events as well as it makes it more dynamic and instills belief in your visitors about your brand.

Also, when this embedded Twitter live feed updates automatically, it brings fresh, relevant content to your audience to each and every visitor.

2. Establishes trust and credibility

Some of the key hesitation points for your customers include:

• Lack of physical interaction

• Product quality uncertainty

• Lack of social proof

• Inadequate customer support

You can use Twitter live feeds to abate all these doubts.

Your Twitter posts speak highly of your brand, and when you retweet posts from other accounts that are approving your business, it adds a strong persuasive power to any display. The interactive features (tweets, reviews, and comments) of the live Twitter wall confirm your claims in the most human way possible.

For example, when you integrate user-generated content into your Twitter wall, it allows potential customers to understand the quality of your product from other users. When your previous customers become strong advocates of your brand, it simplifies the decision-making of your potential customers.

3. Boost engagement

Twitter live feed at events instantly pushes your engagement game to the top with interactive and real-time content. It encourages visitors to participate in ongoing conversations, share their thoughts, or even follow your Twitter account directly from your site.

On websites, a Twitter live feed helps keep your visitors on your page for a longer time and explore positive content around your product.

How to use live Twitter features for my business

Some ways to use live Twitter features for your business include:

1. Live Tweeting

With live tweeting, businesses can share updates, quotes, and insights as they happen to maintain a consistent and engaging experience. It helps keep your brand in talks, expanding your reach organically.

2. Twitter Spaces

Twitter Spaces is for live audio conversations. Businesses can use it for hosting discussions, panels, or interviews to build a community and position your brand as a thought leader in your industry.

3. Twitter Live Video

With Twitter live video lets businesses can perform live events, product demos, or behind-the-scenes content. Businesses can also showcase real-time customer testimonials or live unboxings for authentic marketing.

4. Engage with Trends

Engaging with trending topics on Twitter can significantly increase your brand's visibility. Participate in trending hashtags or conversations aligning with your business to boost engagement.

5. Polls and Q&A Sessions

Twitter Polls and Q&A sessions are interactive features. Businesses can use them to gauge opinions on new products, services, or industry topics, and address customer questions directly.

6. Collaborate with Influencers

Partnering with influencers and co-creating content on Twitter spaces or live videos can help you tap into their follower base. This not only boosts your reach but also adds credibility to your brand through association with trusted voices in your industry.

7. Geolocation Option for Live Event or Wedding

Using Twitter’s geolocation feature during live events or weddings can enhance the experience for attendees and remote participants. Businesses can tag their location in tweets, making it easier for followers to engage with event-specific content.

Use-cases for live Twitter feeds

Here are some use cases for Twitter live feeds to take inspiration from:

1. Sports Highlights

Screens are a part of the game. They are often used for showing replays, audience cams, statistics, predictions, and a versatile social feed that can be displayed across various platforms, including digital screens, websites, and mobile apps.

The sports industry can use live social walls on screen to share images and videos posted by sports fans. Such Twitter live feeds increase engagement in live sports events.

For example, in UFC fights, live tweets from other fighters are immediately displayed in between fights to elevate the vibe. This is to make sports more interesting and engaging. Taking this idea ahead, you can embed Twitter live feeds with polls and Q&A into sports events and websites for spectators’ engagement.

Twitter live feeds on sports websites also help grow followers on social channels, and drive conversions such as ticket sales, other e-commerce(team merchandise), and newsletter subscriptions.

2. Education announcements

University life is full of events, from freshers' events to commencement ceremonies. Students tend to share images and videos from all these events on their social media channels. Collect these posts and display them on university websites to establish authenticity with your target group.

Harvard uses social media walls to highlight content from Twitter and Instagram on student achievements, family reactions, and future visions to boost engagement.

Twitter live feeds can help education websites with:

• Increasing student enrollment

• Course marketing

• Sharing Welcome/Alumni Days feeds

• Highlighting college events

3. Concerts & Festivals updates

Imagine if the Coachella music festival was a secret, and one day, while searching for a possible festival to attend, you stumble upon their website. You not only see their offerings but also live Twitter posts about updates, trends, schedules, community excitement and experiences, and visuals from past events. There’s no way you are skipping the coming Coachella event!

Understand this for your target group and embed live Twitter feeds for visual marketing and social proof.

Festival Republic, a company behind some of the largest music festivals in the UK, taps into the hashtag stream and shows live Twitter content on concert screens. With the moderation tools, Festival Republic’s team makes sure that inappropriate messages aren’t broadcasted.

With Flockler, event organizers can switch hashtag feeds without losing past content. There’s no extra fee per event—one Flockler subscription plan covers all events for the entire year.

4. Hospitality Industry

A live Twitter wall on travel and tourism websites helps visitors visualize their experience and encourages travelers to share their experiences on social media. You can also embed Twitter live feeds on a screen in a hotel or restaurant for engagement.

5. News broadcasts

Twitter is a thought-sharing platform where your tweets are instantly public. It triggers a lot of debate around trending news and topics providing each wing's views. News broadcasting websites can use it to highlight original and people’s opinion posts allowing audiences to stay informed on breaking news, trending topics, and expert opinions.

6. Office/In-store Displays

You can display an auto-updating live Twitter feed in your office/in-store lobby. It can highlight all positive reviews, product launches, or ongoing social media campaigns of your brand.

You can also use live Twitter walls to stimulate interactions within the office with work updates, motivational content, and office trends.

7. Twitter walls for an e-commerce website

Adding a Twitter live feed on websites increases website engagement and helps visitors know deeply about your brand. Many e-commerce brands are integrating Twitter live feed walls on their website to display social proofs, UGC, hashtag campaigns, influencer collaborations, etc.

8. Virtual events

Virtual events reach a wider audience, cost less to organize, and build communities online without requiring travel. 66% of event organizers say virtual provides a greater ROI than physical.

For international organizations like the IMF, events have had a virtual side, long before the pandemic. Their dedicated IMFLive Twitter account informs about the upcoming schedule and shares real-time updates from events happening just now. Live Twitter feeds enhance event pages, letting anyone watch the live stream and follow the discussion on Twitter.

9. Trade events and conferences

TEDx’s branded wall is an excellent example of a live Twitter feed for conferences. With easy-to-use customization tools, the wall colors are changed to match TEDx brand colors, and the interactive feed encourages the audience to participate in discussions before, during, and after the event.

10. Powerpoints decks

Integrating live Twitter feeds into PowerPoint decks during presentations can make them more interactive and engaging. Presenters can display real-time audience feedback, relevant tweets, or live Q&A sessions, making the presentation dynamic and responsive.

How to display a live X (Twitter) feed on any digital screen and in events?

Flockler helps marketers embed social walls on websites and other digital services with zero tech skill and in less than 120 seconds.

Here’s a four-step guide on how to set up a live Twitter feed on Flockler:

1. Automatically collect tweets

2. Moderate your Twitter feed

3. Design your feed layout

4. Display your live Twitter feed on any digital screen and website

Step 1: Automatically collect tweets

The first step is to collect tweets by a hashtag (or multiple) automatically. Flockler allows you to collect posts from multiple accounts. All you have to do is enter the hashtag. If needed, you can create multiple feeds and display them all in one place.

Step 2: Moderate your Twitter feed

Once the posts are collected, you can either set the auto-updation mode on where the content is shown on the screen and TV immediately or you can set moderation mode on. With moderation, tweets are automatically transferred to the inbox for you to decide. In automation mode, you can still click to hide any of them.

Step 3: Design your feed layout

The next step is to design the layout for your feeds. Flockler offers four different layouts: Social Wall, Grid, Carousel, and Slideshow. These layouts are fully customizable and you can easily adjust the design and change the background color and theme to align with your brand.

With Flockler, you can create unlimited layouts with no page view limits. Also if, for some reason, Flockler’s layout editing tools won’t achieve your goals, Flockler’s customer success team (and your developers) can tailor each detail even further with custom CSS.

Step 4: Display your live Twitter feed on any digital screen and website

Your setup is complete—now it’s showtime. Flockler provides URLs to display live Twitter feeds on screens and embed codes for websites and apps.

In the free version, the slideshow layout updates automatically with new tweets. For automated updates in wall and grid layouts, a yearly subscription or event add-on is needed. Contact Flockler’s team via the website chat for live event options.

Important live Twitter feed features Flockler provides

With Flockler it is easy to embed and manage Twitter live feeds. It offers:

1. Unlimited layouts without page view limits

With Flockler, you can create unlimited layouts with unlimited page views and display the same content across different websites, pages, and digital platforms. With one Flockler subscription, Harvard University shows live Twitter feeds on unlimited digital screens, websites, and other digital platforms.

2. Custom design and look & feel

To display your content, Flockler offers four different layouts for your Twitter live feed: Social Wall, Grid, Carousel, and Slideshow. You can also customize the elements, background colors, and text colors of the layout. Flockler also allows you to show a different layout on mobile and desktop with the same content.

For example, the GoPro Awards page shows a Wall on desktop and a Carousel on mobile.

You can also show a different number of posts on mobile and desktop with Flockler. For example, set 12 for the one you want to use on the desktop and 3 for the mobile layout.

3. Live content updates

Flockler allows you to show live content with an automated feed. Once you select the content feed, you can select, whether the content is displayed automatically or stored in inbox for moderation/review.

Also with Flockler, you can change automated feeds and sources at any time, and hide and add posts manually

Once you select the automated feed option, by default, your Twitter live wall updates fresh content every 5-15 minutes. And, if you need a faster refresh rate for your event, please chat with us.

4. Robust Analytics support

Flockler’s Analytics add-on provides insights into your content’s performance across multiple Twitter live walls and hashtag campaigns. You can also connect your Flockler layout with Google Analytics and similar tools.

5. Reliable service for multiple social media platforms

Flockler provides services for multiple platforms such as:

• Instagram live

• LinkedIn live

• Facebook live

• YouTube live

• TikTok live

• Pinterest, and more.

Looking for a tool that does an amazing job embedding Twitter live feeds with advanced features and the least effort? Sign up for Flockler’s 14-days free trial. P.S. No credit card is required.

FAQs

• How to setup a live Twitter feed?

Flockler offers key features for live Twitter feeds, including unlimited layouts with no page view limits, customizable designs across multiple platforms, and live content updates with moderation options. It also provides robust analytics to track performance and supports various social media platforms like Instagram, LinkedIn, and TikTok.

• How to live stream on Twitter?

To live stream on Twitter, open the app, tap the "+" button, and select "Go Live." Grant access to your camera and microphone, enter a title and adjust settings like chat and camera options. Once ready, tap "Go Live" to start streaming. You can also use third-party services for advanced streaming options.

• How to watch Twitter live?

To watch Twitter live, navigate to the "Explore" tab or search for specific live events. You can also follow accounts hosting live streams. Click on the live video thumbnail to start watching. For Twitter Spaces, join directly from the host's tweet or profile.