Twitter Aggregator: How & why brands use them

Example of a Twitter aggregator for websites
Waterloo Catholic School is one of the many schools and universities using Flockler’s social media aggregator to show the latest news and engage stakeholders in creating content.

In this article, you will learn why and how brands and organisations like BASF, University of Wisconsin, and Deutsche Bundesbank are using Twitter aggregators to get more visibility for their tweets, grow followers, and engage their community and customers in mentioning a branded hashtag. With a Twitter feed aggregator, brands curate, moderate & analyse, and show tweets on websites, display screens, and other digital services.

If you are looking to monitor your personal Twitter account and discover the latest trending hashtags and topics, Tweetdeck is your first choice. It’s free and powered by Twitter, guaranteeing you a real-time stream. Or, if you are looking to manage a brand’s Twitter account, respond to comments, and schedule posts, then Buffer and Hootsuite are some of the most well-known players in the market.

But a Twitter aggregator tool helps you curate and display tweets by any hashtag and handle. You can, for example, combine particular Twitter accounts and show their posts in one stream on a corporate news page, show hashtag feeds in events and digital screens, or ask your customers to share feedback using the branded hashtag and embed Twitter feeds on product pages.

Does your brand already have a Twitter aggregator? If not, here you can find some of the key reasons why others do.

In this article, you will learn why and how you can use a Twitter aggregator to:

  1. Keep your site fresh with live content
  2. Enrich your topic pages with live Twitter feeds
  3. Get more eyeballs and engagement for your tweets
  4. Engage customers in mentioning your branded hashtag
  5. Increase sales with social proof

Why brands use Twitter Aggregator

1. Keep your site fresh with live content

Many brands have multiple accounts on Twitter. For example, they might have different product lines or geographical locations, each with a unique Twitter handle. You can combine those accounts with a Twitter aggregator and show a live Twitter feed for your website visitors and employees.

And even if you would be running solo, embedding a Twitter feed on WordPress or any other website helps you broadcast fresh content in an engaging format. Not only that, a live Twitter feed keeps website visitors on your site longer.

If you are worried about driving users away from your website, a popup view that opens from a click and with CTA buttons pointing to internal links might be your layout choice.

A tweet displayed on a website
With Flockler, you can decide to open tweets in a popup view with call-to-action buttons pointing to relevant pages on your websites.

2. Enrich your topic pages with live Twitter feeds

The best Twitter aggregators allow you to categorise and filter tweets per topic and then display context-specific feeds on landing pages.

For example, your branded Twitter account might mention multiple hashtags, product names, or locations in a single tweet – you can use all that information and show tweets on particular topic pages.

To give you a fictional example, a single tweet might mention hashtags like #automation and #automotive. With a social media aggregator like Flockler, you can show the same tweet on two separate landing pages; on a page dedicated to automation solutions and another for the automotive industry. After gathering your organisation’s tweets to Flockler, you can create hashtag and topic filtered views for your website and other digital services.

BASF is one of the many organisations using Flockler to create topic-specific Twitter feeds for websites and digital screens. Product landing pages are often static on purpose, and a context-specific and filtered Twitter feed helps the page stay relevant without any additional manual work.

An example of a Twitter wall
With Flockler, you can gather all your Tweets in one place and then created topic-filtered views for websites and digital screens.

3. Get more eyeballs and engagement for your tweets

One of the most obvious reasons why brands use Twitter aggregators is to get more visibility for their Twitter activity. A social media feed on a website helps your marketing team get more value from the content creation budget and makes sure your messages reach those that are not following you or even using a specific channel.

Another reason is that the increased visibility will naturally drive more visitors to your tweets and increase the number of likes, replies, and retweets, too. And we all know what happens then: the Twitter algorithm increases the visibility of tweets and accounts that get organic engagement.

The more visibility you can build through your website and on social media channels for your content, the more high-quality followers you will attract over time.

Deutsche Bundesbank is a perfect example of an organisation embedding social media feeds from various channels on a dedicated page. The feed keeps both website visitors and employees up-to-date with the latest news.

An example of a Twitter feed embedded on a website
A social media aggregator helps organisations like Deutsche Bundesbank display content from various social media channels.

Never underestimate the power of engaging your employees in liking and retweeting your tweets. Social media channels make sure those posts show up on their friends’ feeds, too.

4. Engage customers in mentioning your branded hashtag

Creating a hashtag campaign or competition is a fantastic way of increasing brand awareness in a short period. Your branded hashtag finds new audiences by engaging your most active followers in creating content. With a hashtag aggregator, you can gather public tweets, Instagram images and videos, TikTok posts, and more in one place.

Another typical use case for hashtag campaigns is live events where a social media wall is something that event visitors would expect to see online and on digital screens. A live Twitter wall helps build a community within participants, and it promotes the event and discussed topics to those who were not able to make it this time.

Many organisations have events that are organised every year, and schools are a perfect example with welcome days for new students, sports events, and graduation celebrations. Schools like the University of Wisconsin show a social media stream on websites and digital displays with a hashtag aggregator.

A Twitter feed embedded on a school website

5. Increase sales with social proof

Webshop owners understand the power of online reviews – positive feedback through Google Reviews and services like Trustpilot help us compare products and see which would be the right choice.

Social media has rocketed online reviews to another level. Not only you can share a star rating and comment but you can attach an image and video, emojis, and stickers – and discuss the product together with your friends and ask their advice. While doing that, social media channels make sure that the most active discussions are distributed to others who share similar interests.

But those chats are scattered all over Twitter and other social media channels, and that’s often the moment when your marketing team starts looking for a UGC Platform. To maximize the value of discussions mentioning your brand and branded hashtag, you need a tool that helps collect, moderate, categorise, and display social reviews in one place.

One of my favourite user-generated content campaigns is organised by Ekoi, a cycling shop online. On their webshop, a hashtag feed #ekoi from multiple social media channels shows social proof and helps to increase sales. The homepage has a carousel with links to a dedicated social media gallery page.

A social media feed embedded on a webshop

In addition to displaying social proof, webshop owners can tag products to Twitter and other social media feeds. For more inspiration, learn how to make your embedded social media feeds shoppable.

With Flockler, you can gather and display social media feeds from your favourite channels. See the full list of supported content types and sources

Flockler helps marketers like you to create social media feeds and display user-generated content on any digital service. Keep your audience engaged and drive sales.

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