Even after Musk’s acquisition, rebranding, and consequent fall in the number of users, marketers are certain about one thing: Twitter is here to stay. It still remains one of the most effective channels for brand and event marketing, with its pull for real-time engagement, viral hashtag campaigns, sheer demographic diversity and global reach. So, if you have Twitter marketing on the back burner, it’s high time to rethink and ramp up your efforts.

And one of the easiest and most cost-effective ways to do this is by embedding a live updating Twitter social wall on your website. It increases discoverability as it herds more website visitors to your brand’s Twitter account. Adding them to your websites also helps grab eyeballs and build website dwell time and engagement. It bridges the gap between virtual and live attendees when displayed on screens during events.

In other words, a Twitter feed on websites and screens brings your brand under the spotlight, building awareness, credibility and sales. But to add these feeds to websites or screens, you need a Twitter aggregator.

In this article, we cover everything related to Twitter aggregators, from their benefits and tips to find the best one for your brand to the 3 best Twitter aggregators available in 2024.

But first, let’s address the basics.

TABLE OF CONTENTS:

• What is a Twitter aggregator?

• What are the benefits of a Twitter aggregator?

• How to find the best Twitter aggregator?

• 3 best Twitter aggregators

What is a Twitter aggregator?

A Twitter feed aggregator gathers posts from Twitter using account handles, mentions, hashtags, and keywords to collect Twitter feeds and display them as a feed on websites and event screens. Most Twitter aggregators let you moderate feeds and customize them to match your branding.

Here’s an example of a Twitter feed from Zeppelin University built using Flockler, a popular Twitter aggregator tool:

What are the benefits of a Twitter aggregator?

1. Keep your site fresh with live content

Brands can use a Twitter aggregator to pull Twitter content from one or multiple Twitter accounts and display them on their websites for visitors and employees. By embedding these auto-updating Twitter feeds on Wordpress or any other websites, you can keep your website relevant and fresh. You can further bring your engagement up a notch by enabling a popup view that lets visitors read the post and its comments right from your website without getting redirected to Twitter.

Here’s an example of a tweet opened in a popup view. The tweet also has a call-to-action to relevant pages in case visitors want to explore more.

2. Enrich your topic pages with live Twitter feeds

With Twitter feed aggregators, you can gather topic-specific tweets with multiple hashtags, locations, and product names and display them as context-specific feeds on landing pages. For example, a single tweet might mention hashtags like #automation and #automotive. With a social media aggregator like Flockler, you can show the same tweet on two separate landing pages: one dedicated to automation solutions and another for the automotive industry.

BASF is one of the many organizations using Flockler to create topic-specific Twitter feeds for websites and digital screens. Product landing pages are often static on purpose, and a context-specific and filtered Twitter feed helps the page stay relevant without any additional manual work.

3. Get more eyeballs and engagement for your tweets

One of the most obvious reasons brands use Twitter aggregators is to get more visibility for their Twitter activity. A social media feed on a website helps your marketing team get more value from the content creation budget and ensures your messages reach those not following you or even using a specific channel.

Another reason is that the increased visibility will naturally drive more visitors to your tweets and increase the number of likes, replies, and retweets. And we all know what happens then: the Twitter algorithm increases the visibility of tweets and accounts that get organic engagement.

The more visibility you can build through your website and on social media channels for your content, the more high-quality followers you will attract over time.

Deutsche Bundesbank is a perfect example of an organization embedding social media feeds from various channels on a dedicated page. The feed keeps both website visitors and employees up-to-date with the latest news.

Does your organization make the best use of content created for Twitter? Sign up for Flockler’s free trial and see why it is considered the best Twitter aggregator tool to embed Twitter feeds using any hashtag or handle on any website or digital platform.

4. Engage customers in mentioning your branded hashtag

Creating a hashtag campaign or competition is a fantastic way of increasing brand awareness in a short period. Your branded hashtag finds new audiences by engaging your most active followers in creating content. With a hashtag aggregator, you can gather public tweets, Instagram images and videos, TikTok posts, and more in one place to showcase user generated content.

But besides user generated content, another typical use case for hashtag campaigns is live events, where a social media wall is something that event visitors would expect to see online and on digital screens. A live Twitter wall helps build a community within participants, and it promotes the event and discusses topics with those who could not make it this time.

Many organizations have events that are organized every year, and schools are a perfect example with welcome days for new students, sports events, and graduation celebrations. Schools like the University of Wisconsin show a social media stream on websites and digital displays with a hashtag aggregator.

5. Increase sales with social proof

Webshop owners understand the power of online reviews – positive feedback through Google Reviews and services likeTrustpilot help us compare products and see which would be the right choice.

Social media has rocketed online reviews to another level. Not only can you share a star rating and comment but you can attach an image and video, emojis, and stickers – and discuss the product together with your friends and ask their advice. While doing that, social media channels ensure that the most active discussions are distributed to others with similar interests.

But those chats are scattered all over Twitter and other social media channels, and that’s often the moment when your marketing team starts looking for a UGC Platform. To maximize the value of discussions mentioning your brand and branded hashtag, you need a tool that helps collect, moderate, categorize, and display social reviews in one place.

A user-generated content campaign organized by Ekoi, a cycling shop online, is a good example of this. On their webshop, a hashtag feed, #ekoi, from multiple social media channels shows social proof and helps increase sales. The homepage has a carousel with links to a dedicated social media gallery page.

In addition to displaying social proof, webshop owners can tag products to Twitter and other social media feeds. For more inspiration, learn how to make your embedded social media feeds shoppable.

How to find the best Twitter feed aggregator?

A Twitter aggregator should be easy to use and have zero learning curve to be considered the best Twitter aggregator tool. You should be able to create and embed a feed without the help of a coder in less than 10 minutes. While this is the most obvious parameter to find the best Twitter aggregator, here are some other non-negotiables to look for:

Multiple wall layouts and unlimited sources

Go for Twitter aggregators that offer multiple layouts to display your feeds. This is essential to ensure your walls blend in with the websites or event signages. For instance, Flockler offers 4 different layouts, and each layout is best suited for different occasions. The social wall layout is best for e-commerce stores to give customers a peek into their social media posts while the slideshow layout is perfect for event screens and jumbotrons.

Also ensure the tools don’t limit the number of sources. This way, you can create multiple feeds for different purposes without spending extra. Tools like Flockler also lets you pause sources while retaining their contents. This is especially beneficial for brands that need a social wall on their feed but don’t require it to be updated in real time.

Advanced moderation features

Apart from the basic moderation feature that lets you review tweets that go into a feed, look for advanced moderation features like UGC Rights in your Twitter aggregator. This feature saves you from the tiresome task of getting permission from customers to use their content on social walls.

Customization features

Some Twitter aggregators like TaggBox allow wall customization only if you choose their Pro plans. Hence, it is always better to go for tools that let you design the walls to suit your branding at no additional costs. Flockler lets you change the background color, font and size of your walls and their contents at the click of a button, irrespective of the plan you are on.

Analytics

A well-oiled Twitter aggregator should be able to identify your best performing content and the engagement it generates. This intel is essential to double down on the content that works best and incentivize creators to create more of such content.

Here are 3 of the best Twitter aggregators 

Now that you are armed with the best tips to find the perfect Twitter aggregator for your brand, let’s take a look at the top 3best Twitter aggregators available in 2024:

1. Flockler

Flockler is an all-in-one social media and review aggregator that lets you display social posts and reviews as walls on websites, screens and jumbotrons. It is an affordable and easy-to-use option for marketers who want to make their websites more interesting and increase active time on site and sales. You can also use it during events on screens to build event buzz and boost attendee participation. It doubles up as a great tool for syndicating user generated content as well.

How to use a Twitter aggregator to embed Twitter walls on websites or screens?

You can use Flockler to aggregate Twitter feeds on a website or event screen in 5 easy steps:

1. Log in to Flockler and choose Twitter as your desired social media platform from the options given.

2. Log in to your Twitter account and pull the tweets you want using specific hashtags, user handles and keywords. You can pull tweets from any account as long as you have a Twitter account of your own.

3. Moderate the content if necessary.

4. Choose the layout from the options Flockler gives: social wall, grid, slideshow and carousel. Customize it further to suit the brand colors, logos, fonts and themes.

5. Generate the embed code and add it to any website or event screen.

2. TaggBox

TaggBox is a social media aggregator that aggregates social media feeds, including Tweets, and displays them on websites and event screens. This tool mainly caters to the needs of event marketers who want to build event buzz and engagement using social media walls, review walls and hashtag campaigns.

TaggBox Pros:

• TaggBox supports over 10+ social media platforms, including Twitter.

• It offers moderation features and updates content on a Twitter wall in real-time.

• You can track the performance of user-generated tweets and double down on the most active creators.

TaggBox Cons:

• Personalized onboarding is not available for basic plan customers.

• The basic plan limits the number of sources to 5 and doesn’t offer custom themes to blend walls with your theme and design.

3. TagEmbed

TagEmbed’s Twitter widget lets you aggregate Tweets as walls on websites and screens. However, you’ll have to go for their Pro plan ($29/month for 4 widgets) or Plus ($59/month for 10 widgets) to get access to their Twitter and LinkedIn widgets.

TagEmbed Pros:

• Supports over 20+ platforms, including popular review sites like Tripadvisor and Aliexpress.

• Offers advanced customization features like 20+ font options and aspect ratio resizing.

TagEmbed Cons:

• The feeds do not update in real time. Even the most expensive plan takes 15 minutes to update a feed. This means it is not a great choice for live or virtual events.

• The tool separates its social widgets from review widgets, and hence, users have to pay extra if they need multiple widgets.

Final Thoughts

A Twitter aggregator, without a doubt, is a valuable addition to your marketing mix. But find the one that suits your needs and budget to reap its full benefits. If you plan to build a custom social media feed with posts from various social media channels , it is better to opt for aggregators that offer all-in-one widget instead of separate ones for each social platform.

FAQs

1. How to embed a Twitter feed on your websites?

You can embed a Twitter feed on your website using an aggregator like Flockler in 3 steps:

• Step 1: Log in to Flockler and choose the Twitter account and hashtags from the social media channels given.
• Step 2: Moderate and customize the feed to blend it with the rest of the website.
• Step 3: Generate the embed code and paste it into WordPress, SharePoint, or other websites.

2. Which are the best 3 Twitter aggregator tools?

The 3 best Twitter aggregator tools are:

• Flockler
• TaggBox
• TagEmbed

3. What is the benefit of using Twitter aggregator over manual content management?

In simple words, it is the ability to relay a real-time update on your website and screens right from Twitter.