9 fantastic Instagram Walls for websites

Instagram Wall on the Hapag-Lloyd Cruises website
Hapag-Lloyd Cruises shows an Instagram Wall on their homepage with branded posts and UGC.

Are you looking to embed Instagram feeds on your website?

With Flockler, brands and organisations like GoPro, WWF, and Accor Hotels display Instagram Walls on websites, apps, and digital screens.

According to Instagram, there are 200 million Instagram business accounts and altogether one billion active Instagram users.

An Instagram Wall embedded on a website is a fantastic way to bring a curated selection of content to life, and it helps you drive more traffic and engagement to your IG profile too.

And even if your brand doesn't have an Instagram presence yet, there’s likely consumer-generated content mentioning your brand and hashtag. As long as UGC posts are public, you can embed them on any website and digital screen without asking for permission.

What is an Instagram Wall?

An Instagram Wall for your website and event can show:

In a matter of minutes, you can combine Instagram feeds from your organisation and hashtag campaign entries in one place.

Start by signing up for a free trial with Flockler.

Then, select Instagram from available channels.

Selecting the social media channel on the Flockler app.
On the Flockler app, you can combine social media feeds from multiple channels and display all content in one place.

Next, choose if you’d like to display posts from a specific organisation, posts by a hashtag, or gather mentions of your Instagram profile.

Selecting the content type for the Instagram feed

Now, choose if you’d like to review all posts in advance or display them on your website automatically.

Instagram Wall moderation options on the Flockler app

In addition to Instagram Walls, you can bring feeds from TikTok, Facebook, YouTube, and more and create a social media wall for any website.

9 Instagram Wall examples for websites

After creating the Instagram feed, the last step is to embed your Instagram Wall on websites and digital screens.

Here are 9 examples of an Instagram Wall from brands and organisations doing a stellar job on social media.

Accor Hotels

Instagram Wall embedded on the Accor Hotels website

Accor Hotels has a portfolio of brands such as Ibis, Novotel, swissôtel, and more. For the travel & hospitality sector, showing Instagram feeds on websites and other digital services is a must-have feature.

A beautiful Instagram Wall engages customers with stunning, live-updating images and videos on Accor Hotels' website and brand pages.

For more inspiration, learn how travel brands add social media feeds to their websites.

Ripken Baseball

Instagram Wall for the Ripken Baseball website

One of the best ways of building engagement on social media? Share authentic images and videos highlighting your customers and community.

That’s what the Instagram Wall on the Ripken Baseball website does really well. As one of the tournament and event organisers for junior league baseball, it’s important for Ripken to show how players enjoy the game in their events. The social proof posted on their Instagram feed is engaging and encouraging parents to find out more information about the Ripken experience.

Driving sales with social proof is one of the key benefits of Instagram feeds on a website.


Instagram Wall on the GoPro website

If you visit online marketing conferences regularly, you will probably hear the name GoPro sooner or later. This is because they are regarded as one of the most innovative and customer-centric brands worldwide.

It doesn’t come as a surprise that their Instagram Wall goes beyond the ordinary as well. On their website, the #GopProAwards campaign engages influencers and fans to share their own GoPro recording. The best entries are rewarded with prizes and shared on GoPro’s Instagram account.


KTM Bikes website with an Instagram Wall

Are you a cycling or motorbike enthusiast?

If so, you’ve probably heard of KTM Bikes before. The Instagram Wall on their homepage shows influencer marketing and hashtag campaign entries.

In addition to displaying social media feeds, e-commerce managers can tag their products to social media items and show shoppable Instagram feeds on websites.


Instagram Wall for travel destination Adelboden-Lenk

Adelboden-Lenk is one of the beautiful skiing destinations in Switzerland.

An Instagram Wall for websites works particularly well if you engage your customers in creating content for you. So,to add to the beautiful stream on your website, your branded hashtag keeps travelling on social media, too.

That’s precisely what Adelboden-Lenk has decided to set up for their homepage. A curated feed of images from the slopes encourages website visitors to book their next skiing holiday.

For more inspiration, check 7 user-generated content campaign examples.

Foxtrot Market

Instagram Wall embedded on Foxtrot Market’s website

Foxtrot Market is a convenience store online. Download their app and get groceries, burgers, and beverages delivered in 30 minutes.

Foxtrot has good stuff in store, and so does their Instagram Wall, too. The carousel embedded on the footer of the homepage allows website visitors to browse their latest IG posts to the left and right.

FIFA Museum

Instagram Wall for digital display and screen at the FIFA Museum

Social media walls for events and digital display are among the most obvious use cases for your Instagram Wall.

FIFA Museum in Zürich, Switzerland, is one of the many Flockler customers displaying social media feeds on display screens and digital signage platforms. The slideshow of the latest Instagram images and videos welcomes the museum visitors and encourages them to share their experiences as visitors, too.

Tyler Braden

Instagram Grid embedded on the Tyler Braden website

Tyler Braden, a country music singer-songwriter from Nashville, is one of the many artists and bands linking their Instagram profile to their website. The grid layout, with images opening up in a popup view, is a perfect example of how social media feeds can be embedded seamlessly on a website.

To find similar examples, learn how and why brands embed social media feeds on websites.


Instagram Wall for a hashtag campaign by WWF

I’m sure WWF doesn’t require many introductions. But, as one of the renowned charities, their marketing team constantly finds ways to surprise and spark emotions in their target audience.

Their recent campaign promoted mental and physical well-being during the Covid-19 restrictions and lockdowns. The campaign cleverly combined the rising trend of home yoga and animal rights. The Instagram Wall for their yoga poses campaign shows how organisations can bring fun and joy to our lives and still get the message delivered simultaneously.

Learn how nonprofits use social media for fundraising to find more inspirational campaign ideas for your charity.

With Flockler, you can gather and display social media feeds from your favourite channels. See the full list of supported content types and sources

Flockler helps marketers like you to create social media feeds and display user-generated content on any digital service. Keep your audience engaged and drive sales.

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