Why do brands embed social media feeds on websites?

Have you ever seen a social media feed embedded on a brand website?
Of course!
Sometimes marketing teams and website developers wonder if it’s really worth it. They might have struggled with their technical implementation in the past or had a bad result trying to embed social media posts manually.
With Flockler social media aggregator, creating a social media feed doesn’t require technical skills or even time from the development team. Whether you’re embedding an Instagram feed on a website, creating a user-generated content campaign, or setting up a social media wall for digital screens, the setup doesn’t take more than a couple of minutes.
Why do brands like GoPro, Campari, IKEA, Philips, and many more display social media feeds on websites?
Here are the key benefits of embedding a social media feed on a website:
- Increase time spent on site
- Grow the number of followers on social media channels
- Build engagement and reach on social media channels
- Increase sales with social proof
In this blog post, we’ll walk you through each benefit with examples from others and show you how to embed a social media feed on any website.
1. Increase time spent on site
Often websites are relatively static, and the content isn’t updated regularly or the latest content is hidden in the news section.
But at the same time, your social media marketing team might be updating new content weekly or even daily on Facebook, X (formerly Twitter), Instagram, and other channels relevant to your business. Bringing all of your content together and displaying it in one place keeps your site fresh, gives your audience a reason to visit again, and increases time spent on site.
With Flockler, you can create a live-updating social media feed and embed it on any page of your website. When your social media team publishes new content, Flockler automatically fetches the new post and displays it on your website. There’s nothing to manage or update after you’ve completed the setup (see the three-step guide for installation further down).
The carousel on the Da Vinci Engineering’s homepage is a fantastic example. It brings together posts from Instagram, Facebook, and LinkedIn.

And you don’t need to display the same content on all of your website pages. If you repeat the same content on every single page, it doesn’t make much sense to your audience.
For example, on a product page, you might choose to display a product-based hashtag or keyword-filtered view of all the content you’ve published on social media channels. Once you’ve gathered the content to Flockler, you can create an unlimited number of filtered views to display on any digital service.
Does your website have a social media feed on the homepage and product pages? It’s easy to get started with Flockler’s free trial – there’s no Flockler branding, and you can test the full product for 14 days.
Social media feed examples: Social Wall, Grid, Carousel, and Slideshow
Now that you've learned how easy it is to embed social media feeds on digital services, I’m sure you’d like to see a few examples in action.
Social Wall
The Social Wall by Harvard University displays a hashtag feed from students. A hashtag feed is one of the most popular ways to use Flockler – it’s a great way to bring your customers’ voices to the website.
The Wall layout is the optimal choice if you are looking to curate content from multiple channels.
Grid
Hapag-Lloyd Cruises has beautiful images and videos to show on their website. If you are considering booking a cruise, their Instagram feed will inspire you to learn more about the cruises available in your location.
The Grid layout looks very much like your Instagram profile page and it’s best suitable with a feed of images and videos.
Carousel
The Carousel embedded on the Ripken Baseball website shows how future stars enjoy the game.
The Carousel layout saves vertical space on the homepage or on a mobile view.
Slideshow
If you are looking to show social media feeds on display screens at the office or in an event, the Slideshow layout is the perfect choice. It can also be embedded on a website to show a single post at a time.
Westover Hills Church’s Instagram slider invites visitors mention the branded hashtag.
Does your organisation already embed social media feeds on websites, mobile apps, and digital screens? With Flockler’s 14-day free trial of the full product and our support, your success is guaranteed.