As social media is becoming an important marketing channel for all e-commerce businesses, Instagram has emerged as the most visually appealing and engaging platform. People are more active on Instagram, which allows businesses to attract more awareness and attention to their business accounts with the right and relevant content.
Once established, your Instagram business account hosts impactful brand content, and Instagram aggregator tools allow you to display such content on your website without much effort. These tools not only make your website more visually appealing but also make it more helpful and meaningful for your customers, especially as they rely on social proof and product experiences when shopping online.
Ahead, learn about the Instagram aggregator tool in detail: what it is and how it helps with website marketing, plus the best aggregator tool for your business.
What is an Instagram aggregator?
An Instagram aggregator is a tool that collects all Instagram content and displays it in one centralized location, typically on a website or digital platform. The content is collected based on specific hashtags, mentions, usernames, or other filters, allowing businesses to showcase relevant Instagram posts directly on their website or at events.
Some of the key features of Instagram aggregator include:
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Content aggregation: It collects and displays content from Instagram based on hashtags, mentions, usernames, or locations.
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Real-time updates: It offers automatic content refresh capabilities for updated feeds for every next visitor.
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Moderation controls: It allows you to review and approve the posts before they go live on your site so that only brand-appropriate content gets displayed.
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Customization Options: Options include choosing layouts, colors, fonts, and display formats to create a cohesive visual experience.
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Multi-Platform Support: Support content from other platforms such as Facebook, TikTok, Twitter (X), YouTube, and more.
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Shoppable Posts: It allows you to link products in the Instagram posts that navigate visitors directly to the product pages for more conversions.
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Analytics and Insights: Provide data on user engagement, impressions, and click-through rates, helping you optimize content strategy and measure ROI.
The role of Instagram aggregators in e-commerce website marketing
Customers' hesitation points with e-commerce websites include:
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Not having enough information on the page
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Too many checkout stages
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Slow page speed
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Lack of engagement with Static or outdated content
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Lack of visual appeal
Social media walls on websites help with all of these points. It allows you to engage your visitors with dynamic and engaging content around your brand that builds your visitor's trust in your offerings. Instagram is a popular social platform that gives your website a more visual appeal. Using Instagram aggregators for e-commerce websites helps you integrate Instagram brand content directly on your websites with a simple and short process.
With an Instagram aggregator, you can:
1. Enhance website aesthetics & functionality
Instagram is the most visually appealing social platform and adding its high-quality posts into a website can dramatically improve both its aesthetics and functionality.
When your product pages display engaging product videos, influencer recommendations, or vibrant UGC, it brings a fresh, dynamic look to your website that appeals better to potential buyers. It encourages them to spend more time on the website, explore products, and make purchases.
Many aggregation tools also offer customization options, allowing brands to match the feed’s design to their website's theme, ensuring seamless integration.
2. Boost the website’s SEO and conversions
Showcase user-generated content (UGC) or brand-related posts from Instagram, visitors are more likely to engage with the website. The interactive nature of Instagram posts encourages users to spend more time on the site.
Search engines interpret this as a sign of relevance and quality, and helps in improving the website’s ranking on search engine results pages (SERPs).
Also, with Instagram aggregator tools, you can add shoppable Instagram feeds to your website. These shoppable posts allow users to view Instagram posts and purchase featured products directly from the e-commerce website.
Since Instagram posts tend to be highly visual and engaging, they create an emotional connection, making visitors more inclined to explore product details and complete a purchase.
3. Add credibility to your website
When you add social proof in the form of UGC content, influencer collaborations, and product testimonial videos, your customers get to see genuine reviews.
This increases the website’s trust and credibility with new visitors, as it shows that your brand is active, reliable, and well-regarded by real people.
This boosts customer confidence, reducing hesitation and making visitors more likely to complete a purchase.
Also, with an auto-updating Instagram feed, you can keep your website in tune with trends, new launches, fresh reviews, and feedback.
Best types of Instagram content for website marketing
Here are some golden Instagram content categories that work best for your website:
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UGC
User-generated content is a good strategy for your Instagram account as it encourages engagement from your customers to share their experiences with others.
This allows your Instagram account to have authentic testimonial posts from real customers that attract and inspire potential customers to make purchase decisions. Adding such UGC content to your website immediately increases the trust factor of your brand as UGC greatly influences 79% of people's buying decisions.
Businesses can collect more UGC in three more ways:
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Using influencers
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Feature customer reviews and stories
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Organise user-generated content campaigns
Recommended read: Why run UGC Campaigns for your brands (+7 best examples)
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Hashtag campaigns
Hashtag campaigns are super effective for creating instant buzz around your brand. Businesses can create relevant hashtags for their brands and encourage people to participate in the content to bring more branded UGC to the business page.
For example, Coca-Cola created a hashtag campaign #ShareaCoke. It encouraged people to share their images with Coke bottles on social media using the hashtag. The campaign saw active participation, drawing significant attention to the brand.
You can use 6 types of hashtags to help create your next engagement campaign:
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Location hashtag
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Event hashtag
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Branded hashtags
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Campaign hashtags
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Trending hashtags
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Content hashtags
Adding hashtag campaigns on your website brings this engaged community to your product pages which increases the credibility of your product.
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Influencer content
When you create engaging content with your influencers like review posts, unboxing videos, announcing giveaways, and hosting Q & A sessions your product is promoted to a large, often more targeted, group.
Influencer recommendations are often trusted more than traditional advertising because they are seen as more genuine. Especially, micro-influencers are more trustworthy as their community is smaller which allows the influencer to have a strong connection with their audience.
Embedding these influencer marketing videos or posts on product pages can help guide customers toward a purchase by showing them the product in action.
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Social Proof
Social proof posts are that gentle push that helps your website visitors understand that others are already benefiting from your product or service, which can reduce hesitation and increase conversions. Social proof leverages the psychological concept of FOMO, where people feel compelled to join in on what others are doing. Seeing others enjoy or benefit from your product motivates potential customers to not miss out.
When you use these powerful social proof posts from Instagram on your websites, where visitors can see people using and appreciating your products, it will motivate them to make a decision and boost the conversion cycle.
How to embed Instagram feeds on a website with Flockler?
With Flockler, marketers can easily embed Instagram posts on websites and other digital services with zero tech skill in less than 120 seconds. Here is a step-by-step guide to embed Instagram feeds to your website with Flocker.
Step 1: Sign up to your Flocker account.
Sign in for a free trial with Flockler, and select Instagram as your source.
You can always change your answer, even after moving to the next step, if you decide to make a different choice.
Step 2: Connect your Instagram business account
You need to provide access to your Instagram Business account.
After connecting Instagram Business account, businesses can display any post (a hashtag feed, or mentions of your business) from any account on your website. For this, Flockler allows you to take care of UGC rights.
If you want to use content your customers or attendees post on Instagram in ads or publications, Flockler’s Rights Management allows you to request UGC rights and track approvals.
Step 3: Moderate your posts
Once the posts are collected, Flockler will ask you to moderate or display posts automatically.
With moderation, you’ll be in complete control of receiving each selected Instagram video post. Even in automatic mode, you can hide unwanted or inappropriate content from your Instagram wall anytime by clicking the ‘Hide’ icon on the right.
Step 4: Design an Instagram wall
The next step is to design your Instagram video wall outlook. Flockler offers four layout options: wall, grid, carousel, and slideshow.
Step 5: Embed Instagram video wall anywhere
Finally, embed the Instagram video wall by simply copying and pasting the provided embed code into your website’s HTML.
You can also preview the layout before copying the code.
How to embed Instagram posts in WordPress?
The whole process remains the same, except for the last step.
How to embed Instagram posts in Shopify?
Again, the whole process is the same, except for the last step. Here is how to add the Flockler embed code to your Shopify store.
Step 1: Add an Instagram feed to the Shopify homepage
To embed a Flockler feed on Shopify’s homepage, you need to edit the theme layout. Go to Themes, click ‘Actions’, and select ‘Edit code’.
Go to 'Sections' and click 'Add a new section'.
Give it a name (e.g., flockler), and an editor opens up.
In the editor, replace the Section name with "flockler". Also, replace all after 'endschema' with Flockler’s embed code that you can find from Flockler’s Display tab.
Save changes.
Next, scroll up the list to 'Templates', and click 'index.json'. An editor opens and you need to add the following section at the top:
"flockler": {
"type": "flockler"
},
Scroll down the code editor, and you’ll find the order of homepage elements. Choose the right spot for Flockler and add it to the list.
Finally, save changes, and the preview of your template shows your Flockler on the Shopify homepage.
If you’d like the Flockler embed code to show on all collections and product pages, you can follow the steps above. Only now, edit either 'collection.json' or 'product.json' to define the layouts of your Shopify product pages or collections.
3) Embed Instagram feeds to any individual Shopify Page
One option is to embed Flockler directly to the page content. From the text editor, click the ‘HTML button’.
Then add Flockler anywhere in the text.
Why Choose Flockler As Your Instagram Aggregator?
Here are the most important features of the Social Media Feed Plugin for WordPress:
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Support Multiple channels: Display social media posts from FB, IG, Twitter, YouTube, TikTok, and more. See supported social media channels.
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Moderation: You are in full control of whether the content is displayed automatically or requires approval.
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Accounts, Pages, and Hashtags: Display content by a username and Company Page, mentions of your brand, or mentions of a hashtag/keyword.
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Unlimited Walls and Views: No limit on the number of Walls, Grids, Carousels, etc., you embed on the WordPress page.
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Auto-update social wall: Content is updated every 5-15 mins.
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Add call-to-action buttons: Learn how to add CTA buttons to social media posts.
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Mobile-friendly: Automatically optimized to any screen size without any development work.
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Add your CSS: Create a branded look & feel with your custom styles.
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Provide important analytics: The Analytics tab showcases the number of views and engagement for each embedded layout.
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User accounts: Add an unlimited number of people to manage the content with you.
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Spam blocking: Block incoming content by keyword or username.
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Support: Our clients love our support in live chat, via email, and by phone.
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GDPR covered: Flockler doesn’t store any data from your website or track your visitors. DPA is available.
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SLA is available.
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API for Developers: Flockler can be added to any digital service without developer skills but if you’d like to build something custom, there’s an API for developers.
See the full list of Flockler features.
FAQs
1. What is an aggregator account on Instagram?
An aggregator account on Instagram collects and displays content from multiple Instagram profiles, hashtags, or locations in one place. It's often used to showcase user-generated content or brand mentions on a website, providing a centralized view of relevant posts to enhance engagement and visual storytelling.
2. How does a social media aggregator work?
A social media aggregator gathers content from various platforms based on specific filters such as hashtags, usernames, or mentions. It displays this curated content in one feed, often on a website or social wall, updating automatically and allowing businesses to manage and showcase relevant posts.
3. What is the best Instagram marketing tool?
The best Instagram marketing tool depends on your needs, but Instagram aggregators are valuable for e-commerce sites. They collect and display Instagram content directly on websites, boosting engagement, trust, and conversions through visually appealing, user-generated content or shoppable posts.
