In This Article
If your website visitors aren’t converting, there could be some crucial areas you’re overlooking as a marketing team. Here's a quick-list for you to make note Before we jump into the mechanics of website conversion, here's a quick checklist to see if your site is optimized for engagement and conversion
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Lack of deciding information
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No social proof
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Have poor-quality product images
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No emotional appeal
Each of these issues can be the difference between a thriving and struggling online business. One effective way to tackle these issues is by bringing your social presence onto your website - and as of today, an Instagram feed could be the most valuable asset on your website.
There’s a reason why every big brand is on Instagram today—they use it to share eye-catching photos and videos, build their brand image, and engage directly with customers. Instagram is one of the most popular social platforms, making it an essential tool for any business to stay informed about market trends.
You have already created a meaningful space not only for your business but also for your customers. You have every important content around your product featuring high-quality images, real-life use cases, reviews and testimonials, and user-generated content with a high engagement factor. Monitoring price movements effectively is also crucial, as it helps in making informed decisions.
When you integrate such dynamic content on your website homepage and product pages, it simplifies customers’ decision-making process and builds further trust in your brand.
Learn more about Instagram walls and IG wall ideas for your businesses to explore in 2024.
What is an Instagram wall?
An Instagram wall displays a collection of Instagram posts in dynamic layouts and is embedded on websites or other digital screens for enhanced visual marketing. Integrating an Instagram wall into your website's system can include social proof posts, influencers’ posts, user-generated content, product-in-action posts, etc for establishing confidence in your brand.
Embedding an Instagram wall on your website ensures immediate engagement with your visitors, as a significant portion of your target audience is already active on Instagram. With 169.65 million users in the United States alone, it is the third most popular social media platform globally.
This is the age of cross-channel marketing, and when businesses integrate their website links in their Instagram bio, it is for achieving cross-platform awareness and better conversions. The same is true with adding social walls (Instagram walls, Facebook walls, TikTok walls, YouTube walls, etc) on business websites.
What are some benefits an Instagram wall can bring for your brand
Insta walls have a significant impact once you add them to your website. It helps:
Instagram walls, particularly those utilizing the inside glazed method, offer technical advantages such as reduced field labor and enhanced adaptability.
1. Showcase products dynamically
Your Instagram business account hosts high-quality images and videos of your products and their real-life use cases. These posts instill confidence in your potential customers as they are able to view your products more closely.
You must know that 67% of consumers consider product image quality a “very important” factor in selecting/purchasing the product.
When you embed your Instagram product-related images or videos, it not only engages your customers for a longer time on the website but meanwhile also convinces them of the quality and authenticity.
2. Enhance brand identity
With an Insta wall, you can showcase:
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Strong social media presence
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Genuine social proofs
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Celebrity/influencer posts
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BTS videos
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Product video testimonials
Additionally, you can create a visually appealing display by assembling and hanging photo frames for an Instagram wall, showcasing personal memories in an organized manner.
When you integrate such posts on your website, it establishes credibility with your brand which your customers value. These posts also bring your Instagram community to your websites allowing them to become your brand advocates.
For example, imagine you’re a skincare brand and a visitor unfamiliar with your brand lands on your website.
On your product page, they not only see product images but also real customer reviews, before-and-after photos, and skincare routines shared by actual users through Instagram posts. When they visit your Instagram to learn more and see a community advocating for your products, the chances of that visitor becoming a buyer increase significantly.
3. Boost your SEO
With insta wall, businesses can integrate engaging product images, descriptions, and reviews, which are all part of on-page optimization and directly improve ranking. It also gives your visitors a positive experience which helps them stay longer on the website, another important factor in boosting SEO.
Also, when a new visitor lands on your website, they can easily discover your Instagram account. If they like or share your Instagram posts, those posts will be promoted to their followers, creating a loop that increases your business account's reach and following.
IG wall ideas for your business
Here are some effective IG wall ideas to integrate into your website for added impact:
Shoppable Instagram wall
Putting Instagram content into various spaces, such as integrating an Instagram feed on your website, helps showcase engaging visual content to enhance marketing strategies and attract visitors.
Your insta wall can consist of shoppable tagged product posts. Displaying these Instagram product-tagged posts on your website specifically helps with promoting bestsellers’ products and new launches. It enables businesses to quicken the conversion cycle as you direct users to the product page from the integrated posts.
Social proof Instagram wall
98% of shoppers accept reviews as an important factor while making purchase decisions which makes social proof posts a must on your website. It not only increases the chances of conversions but also gives you a competitive edge.
People buy from people. These social proof posts humanize your marketing and increase visitors’ confidence in your brand.
Hashtag Instagram wall
Businesses often run hashtag campaigns to create buzz around their product, as on average, Instagram hashtags receive 12.6% more engagement than posts without hashtags. When you add Instagram hashtag walls on your website, you are directly engaging your store visitors with user-centric posts.
These campaigns instantly help to:
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Grow the number of followers
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Drive traffic to your website
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Build a community of brand advocates
You can use a hashtag analytic tool to decide which hashtag will be effective for your brand and insta walls. Some of the hashtags can be:
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Location Hashtags
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Event Hashtags
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Branded Hashtags
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Campaign Hashtags
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Trending Hashtags
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Content Hashtags
Instagram UGC wall
UGC (User-generated content) influences 79% of people’s buying decisions as it is created by users rather than the brand itself.
UGC allows your brand to unite users into a community, showcasing the love and loyalty they have for your products. This authenticity resonates with potential customers, who appreciate seeing real people share their real experiences. It boosts conversion rates by up to 29% through the power of true user endorsements.
Celebrity/Influencer Instagram wall
Influencers’ Instagram posts are a type of social proof that works magic with some portion of your target audience.
Nowadays, influencers, especially micro & macro influencers have a strong hold on their followers’ mindset. Their followers blindly trust their recommendations, hence integrating influencers’ posts in your walls will let your visitors about what all influencers advocate for your product.
Live event walls
Event organizers can integrate IG walls at multiple locations in the venue, such as – hallways, the main screen or jumbotrons, the lobby, the stage area, live streaming, etc. These insta walls ensure attendees are not missing critical updates, insights, and information.
Businesses can also later integrate these event Instagram posts on their website to showcase their brand’s community engagement and increase social proof.
Instagram reels walls
Instagram reels are the best type of Instagram content. By integrating a Reels Insta wall, businesses can display their most popular or relevant short-form videos, giving visitors an engaging, visual experience. The fast-paced, engaging nature of Reels grabs attention and keeps visitors scrolling, making it an excellent tool for storytelling and driving brand awareness.
10 Instagram wall examples across various industries
Here are some Insta wall examples that marketers can use to create impact.
Instagram wall for education
Many universities and schools are active Instagram users, one such example is Harvard.
Harvard University shows its Instagram hashtag posts on websites and live events like commencement ceremonies. Harvard’s Insta wall displays student achievements, family reactions, and future visions for
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Course marketing
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Sharing welcome/alumni days feeds
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Highlighting college events
Recommended read: 8 examples of schools and universities displaying social media feeds on their website.
Instagram wall for hospitality
An insta wall on hospitality websites gives potential visitors a glimpse of the experience they can expect by showcasing real pictures and videos.
One such example is Accor Hotels. They have a portfolio of brands such as Ibis, Novotel, swissôtel, and more. They use insta walls to engage their customers with stunning, live-updating images and videos on Accor Hotels' website and brand pages.
Recommended read: How travel brands add social media feeds to their websites.
Instagram wall for sports
ÖTV the second-largest professional federation in Austria embeds insta walls on its website for community building and popularize tennis in all regions. They use hashtag campaigns on Instagram and display these hashtag posts automatically on their website.
Another such example is the New Zealand national cricket team board. It displays game content such as:
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Official updates from the team
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Trusted news sources
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Players BTS
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Fans' reactions
Instagram walls for sports especially help popularize the next tournament and drive conversions such as ticket sales, other e-commerce(team merchandise), and newsletter subscriptions.
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Instagram wall for consumer brands
GoPro, an industry leader in camera technology, leverages user-generated campaigns and influencer marketing programsfrom Instagram on its websites.
They have aced the UGC marketing with the #GopProAwards campaign. This campaign encourages all the users to shoot and submit a video or image of the things they love to do from which their marketing team selects the best. The winners of these campaigns are rewarded with prizes and find a place on the website on the Insta wall which drives more and more people to participate in the competition.
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Instagram wall for e-commerce
UNDRDOG ATHLETIX is an e-commerce sportswear brand, they use Instagram walls on their website to achieve a winning edge in the competitive world of athletic wear.
They already have a well-established Instagram account and have embedded dynamic Instagram feeds on their website to establish authenticity. Visitors love the widget because it loads quickly, aligns with the brand theme, offers a glimpse into genuine feedback, and makes the website more engaging.
Instagram wall for travel
Adelboden-Lenk is one of the most beautiful skiing destinations in Switzerland. They use insta walls on their website to give their website visitors a peak into the services they could expect from them. This insta wall not only encourages website visitors to book their next skiing holiday with them but also encourages travelers to share their experiences on social media.
Instagram wall for retail
SoHome a modern decor e-commerce business adds consumer-generated content on the Instagram wall with the 'Shop the look' element. When you click any of the posts, the 'Buy' button helps shoppers purchase right from the spot.
Instagram wall for highlights
Social media walls for events and digital displays are among the most obvious use cases for your Instagram wall.
The FIFA Museum in Zürich, Switzerland, is among the numerous Flockler clients showcasing social media feeds on their digital displays and signage platforms. As visitors enter, they are greeted by a slideshow featuring the latest Instagram photos and videos, inspiring them to share their own experiences at the museum.
Instagram wall for artists and bands
Tyler Braden, a Nashville-based country music singer-songwriter, is among the many artists and bands integrating their Instagram profiles into their websites. Using a grid layout that opens images in a popup view, he demonstrates how seamlessly social media feeds can be embedded into a site.
Instagram wall for non-profits
WWF (World Wildlife Fund) likely needs no introduction, being one of the world’s most recognized charities. However, their marketing team consistently finds innovative ways to engage and resonate with their audience.
During the Covid-19 restrictions and lockdowns, they launched a campaign promoting mental and physical well-being. By blending the growing popularity of home yoga with their focus on animal rights, they created an Instagram wall showcasing yoga poses. This campaign is a great example of how organizations can bring joy to our lives while effectively delivering their message.
For more inspiration, explore how nonprofits use social media for fundraising to discover creative campaign ideas for your charity.
How to create an Instagram wall for your brand?
Flockler helps marketers embed Instagram walls on websites and other digital screens with zero tech skills. It allows you to collect posts from multiple accounts at once and also provides Flockler’s Rights Management tool that allows you to request UGC rights over any customer-published posts and track approvals.
The process with Flockler is simple, sign in to Flockler, choose the Instagram feeds, and custom design features for our Instagram walls to create an engaging experience for your website visitors. It provides an automation tool for showing live Instagram feeds from your accounts, and the Analytics add-on gives you a broad understanding of your content’s performance.
It’s easy to embed Instagram feeds on any website or digital screen. Here’s a three-step guide on how to create an Instagram wall for your brand:
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Collect live Instagram feeds
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Design an Instagram wall
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Embed your Instagram wall anywhere
1. Collect live Instagram feeds
Sign in for a free trial with Flockler, and select Instagram as your source.
You can gather posts from specific accounts, hashtags, or mentions of your profile.
Decide whether you want to manually review posts before they appear or display them automatically.
With Flockler, you can also add feeds from TikTok, Facebook, YouTube, and more to create a comprehensive social media wall for any website.
2. Design an Instagram wall
Once you've collected your feeds, it's time to design your Instagram wall. Flockler offers four layout options: wall, grid, carousel, and slideshow.
Select a layout and customize it by clicking 'Edit style & settings.'
You can show or hide elements, adjust colors, and even add custom CSS, with free developer support available if needed.
3. Embed your Instagram wall anywhere
Finally, embed your Instagram wall on your website or display it on a digital screen. Simply copy and paste the provided embed code into your website’s HTML or use the layout’s link for digital displays.
Flockler also offers step-by-step tutorials for popular website builders and e-commerce platforms like:
Searching for a simple way to integrate Instagram walls on your site? Test Flockler free for 14 days and find out if it meets your needs!
FAQs
What makes a good Instagram wall?
A good Instagram wall effectively showcases dynamic, engaging content from your Instagram feed. Some good Insta wall ideas include highlighting user-generated content, product-in-action posts, influencer endorsements, and social proof. The wall should be visually appealing, easy to navigate, and aligned with your brand's identity.
What is an Instagram wall?
An Instagram wall is a digital display of Instagram feeds embedded on websites or screens. It features dynamic layouts and includes content like user-generated posts, product showcases, and social proofs to boost engagement and enhance visual marketing.
What content should I pick out for my brand’s IG wall?
Select content that best represents your brand’s values and offerings. Include user-generated posts, influencer endorsements, product images, and social proof. Focus on visually appealing content that engages your audience, builds trust, and drives conversions.
